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Wentworth is co-founder of The ROM Group, a customer-centric marketing services firm. Thursday, January 15, 2009. Three Keys to Winning Marketing Strategy. Usually depicted in a ven diagram with four overlapping circles. They were originally introduced by Harvard advertising professor Neil H. Borden in 1964 in his article. The Concept of the Marketing Mix. These four key elements have been at the core of marketing strategy since then.
An annual traditional music festival in honour of the late Michael Dwyer. Michael was a renowned tin whistle and fiddle player from Ardgroom, Beara, Co. We will have an exciting programme of traditional music sessions and intimate performances. Our site is currently under construction, but you can get all the details from our facebook page, by email or by calling the number below.